Fly Fishing Is Our Passion
Guide Flyfishing proudly represents a portfolio of fly fishing’s world-leading brands. Our passion and commitment drive us to collaborate with the industry’s leading brands to refine existing products and even develop new ones. We ensure that our offerings cater to the unique demands of UK Scandinavian and Irish fisheries and those anglers venturing to distant waters.
By bridging the gap between anglers and manufacturers, Guide Flyfishing epitomises dedication to delivering unparalleled quality and performance, setting the standard for fly fishing enthusiasts in the UK, Scandinavia and Ireland.
Each meticulously selected product in our range embodies more than just functionality or aesthetic appeal; it represents a significant advancement in your pursuit of fly fishing goals.
Whether it’s a rod engineered for precise casting, a line created to deliver that perfect presentation, or gear crafted for unparalleled comfort on the water’s edge, each product is meticulously chosen to elevate every aspect of your fly fishing experience.
We understand that every angler’s journey is unique. That’s why we go the extra mile, handpicking items that meet and exceed these expectations.


What Sets Us Apart
The scope of our product range surpasses our in-house testing capacity. This is where our circle of fly fishing experts steps in. From Instructors, Guides, Ghillies and Elite Competition Anglers from the UK and beyond, their critical insights drive the continuous refinement of our product offerings, ensuring that only the best is placed in your hands.
At Guide Flyfishing, being a customer-focused company is at the heart of everything we do.
Our dedicated sales, marketing, and customer service teams work seamlessly to ensure that your experience with us is nothing short of exceptional.
From the moment you explore our range of world-class fly fishing products to the post-purchase support you receive, we prioritise your satisfaction.
We understand every business is different, so our dedicated sales team is driven to help you find the perfect products tailored to your needs.
Our marketing team produces creative campaigns to drive engagement with our products while working directly with you and your specific business needs.
At Guide Flyfishing, we don’t just sell products; we build relationships and provide an unrivalled experience that reflects our unwavering commitment to our valued customers. Your journey with us is not merely a transaction; it’s a partnership built on trust and a shared passion for the art of fly fishing.